A few many times, agents are on the crossroads whether to chase exclusive or shared insurance leads. With almost half the price difference, you sure need to figure out which one really works for you. Purchasing exclusive leads means that you need to close more so you can reach your ROI and still come up with a decent profit. Shared leads on the other hand may take out a little less of your budget but you sure have more competition going. So which really is which?
The best way to figure it out is to buy both at equal numbers and see the profit that it spawns – and not just the number of closed sales. Running this little experiment will clearly show you which form of insurance sales leads works for you best. And along the way, you can do some necessary changes that can fit more to your selling style.
But this experiment should not take away your good selling practices. You need to get in touch with your leads as soon as you receive them on your inbox. And also, remember that most of your leads won’t pan out the minute you get them on the line – and some would even have to be nurtured for few months before they come up with their buying decisions. So you need to touch base with your leads in equal number of times and set it up on your emailresponder. You need to employ the same technique so you can pretty say which one is better.
Before you even set out for this experiment, you need to ask leads providers how many times their shared leads are bought on the average. Keep in mind that each State doesn’t have the same number of takers. So if there are only few takers on your state, it’s likely that their shared leads are bought just 2-3 times on the average. In this case, there’s no need to consider buying exclusive leads. With just one or two more agents having a lead’s information, you’ll likely gain more profit on shared leads than exclusive leads. Remember that you go with the profit and not with the number of sales.
Are you having a hard time getting headway on your insurance career? Sign up now and see your profits go up by speaking with genuine insurance shoppers who are very much interested to know more about their insurance options.